Visitors to Vietnam can easily enjoy a cup of coffee from small street stalls with plastic chairs on the sidewalk to modern and luxurious cafes.
The unique and unforgettable taste of Vietnamese coffee has made a deep impression on every visitor to this country, which has the second-largest coffee export volume in the world. When no longer in Vietnam, many international tourists still remember that taste and try to make a cup of coffee the same as in Vietnam using tips shared on social networks. However, the taste of Vietnamese coffee is difficult to ‘imitate’.
A cup of Vietnamese salt coffee.
Vietnam has been very successful in creating many great drinks from coffee, such as salt coffee, egg coffee, coconut milk coffee, coffee smoothies, coffee yogurt, iced milk coffee, etc.
CNN especially emphasized the unexpectedly delicious taste of salt coffee, a recently created drink in Vietnam. “Although the name can make people lose their mood, the taste of salt coffee is really impressive. Milk and cream have sugar that balances the bitter taste of coffee, while salt increases sweetness, which may surprise those who have never tasted it”, said CNN.
According to a report by Mintel, a global market research company, released in 2023, consumers outside Asia are increasingly interested in these novel coffee experiences and flavors. About 71% of Gen Z consumers interviewed by Mintel in the US said they are interested in trying Asian-inspired coffee drinks, such as Vietnamese coffee.
In the US, 7 Leaves Café, a coffee chain selling Vietnamese beverages, has expanded to more than 40 branches. The first coffee shop opened in California in 2011. Besides, Vietnamese cafes have appeared across the US, with Phin Ca Phe in Seattle and Coffee Roasters in Philadelphia offering versions of salt coffee. This shows the country’s interest in Vietnamese coffee.
In London, places like Caphe House also offer a variety of Vietnamese coffee drinks, including egg coffee.
Last year, Vietnam’s iced milk coffee was ranked first on the list of the 10 best coffees in the world by TasteAtlas. This is not the first time Vietnamese coffee has been named by TasteAtlas in the global coffee rankings. The website is quite fond of coffee from Vietnam, because before that, TasteAtlas ranked up to four drinks from Vietnam in the list of the 50 most popular coffee types in the world.