Deep processing and organic production are recommended solutions to increase the export value of Vietnam’s spices.
According to Mr. Bui Trung Thuong – Commercial Counselor of the Vietnam Trade Office in India, Vietnamese spices exported to the Indian market are mostly raw products, so the value is not high. “Regarding the incense products, India imports up to 90% of raw materials from Vietnam, then mixes other flavors to suit the taste and then re-exports with a value of 5 times”- Mr. Thuong gave an example.
With many years of experience looking for good sources from Vietnam to the EU market, Mr. Pham Van Hien – Director of Dutch LTP Import Export B.V, said that Vietnamese goods including spices mainly exported in raw form to big countries to rework and under the brand of EU corporations and enterprises. Currently, the unit is working on a separate brand for Vietnam for distribution to the EU and supply to supermarkets and retailers.
Spice exports must be directed to deep processing. (Photo: Internet)
“Spice importers in the EU have always required high quality. EU consumers value healthy lifestyles and prefer organic goods. Vietnamese enterprises can consider this in product orientation when exporting products to the EU market ” – Mr. Hien said and added that each EU country has different prices and tastes, so it is necessary to study carefully the market; possibly through online channels, available partners, fairs held in the EU… to promote products and research the market.
Emphasizing strengthening cooperation, and applying science and technology to research and develop the product, Mr. Bui Trung Thuong also said that: It is the key for Vietnam’s spices to increase their value. The value chain development does not necessarily involve the perfect cycle from production to consumption but focuses on the advantages. Any field that is limited can call for international cooperation, then development and master technology.
Regarding the sources of appropriate production technology, Ms. Nguyen Thi Thu Thuy – Deputy Director of Export Support Center, Trade Promotion Department (Ministry of Industry and Trade) said that thanks to the support of Vietnam Trade Offices abroad, enterprises will soon find suitable machinery and equipment applied to production, promoting the transition from raw products to purified products.