Although production may not increase much, high selling prices will help the pepper industry maintain strong value growth, aiming for export turnover exceeding 1.5 billion USD in 2025.
According to the Vietnam Pepper and Spice Association (VPSA), in the first 15 days of October 2025, Vietnam exported over 9,000 tons of pepper, worth 59.9 million USD.
From the beginning of the year to mid-October, exports reached 197,100 tons, equivalent to 1.33 billion USD, officially surpassing the record of 1.31 billion USD for the entire year of 2024. Many businesses believe that the success of the pepper industry is not only due to rising global prices but also the deep processing efforts of businesses. Although production may not increase much, high selling prices will help the pepper industry maintain strong value growth, aiming for export turnover exceeding 1.5 billion USD in 2025.
The United States, Germany, and India are the three largest consumer markets for Vietnamese black pepper, accounting for 24.7%, 8.1%, and 6.1% of the total export value of pepper in the first three quarters of the year, respectively.
Pepper exports are forecast to reach 1.5 billion USD in 2025.
Notably, the value of exports to Germany and India increased significantly, by 43.4% and 64.3%, respectively, while the UK market doubled compared to the same period last year.
In the first nine months alone, Vietnam exported over 10,000 tons to India, valued at 71 million USD, representing an 8% increase in volume and a 64.3% increase in value. The average export price reached 7,034 USD/ton, which is 50% higher than last year.
However, behind the impressive figures lies concern about domestic supply. With limited supply while the harvest hasn’t started yet, many businesses said that in the final months of 2025, Vietnam will have to import a significant amount of pepper to meet the growing demand for export processing.
According to a VPSA representative, until the new harvest in February 2026, Vietnam will continue to increase imports because market demand is usually 10-15% higher at the end of the year. Although the production of the new crop is expected to increase by 5-10% compared to last year’s 180,000 tons, short-term supply remains low.
Experts believe that the growth momentum of Vietnam’s pepper industry in 2025 is the result of policies to promote deep processing, improve product quality, and expand export markets.
As the world’s No. 1 pepper exporter, Vietnam is aiming not only for a record 1.5 billion USD but also to enhance the value of its agricultural products through deep processing, building a national brand for Vietnamese “black gold” on the world spice map.