The Vietnam Fruit and Vegetable Association forecasts that in 2026, the total export value of the fruit and vegetable industry could reach about 10 billion USD, with contributions from some new product categories.
2025 marks a historic milestone for Vietnam’s fruit and vegetable industry, with export turnover estimated at 8.5 billion USD. This is an increase of nearly 20% compared to 2024 and the highest level ever.
The impressive growth was contributed by six key fruit groups, including durian, bananas, mangoes, jackfruit, coconuts, and grapefruits. These categories are being focused on for development toward official exports, linked to planting area codes, traceability, and market expansion.
The total export value of the vegetable and fruit industry could reach about 10 billion USD in 2026.
Mr. Dang Phuc Nguyen, Secretary General of the Vietnam Fruit and Vegetable Association, said that the 10 billion USD target is possible if key solutions are implemented.
The export value of durian could surpass 4 billion USD thanks to a steady 10-20% annual increase in both area and production, creating a stable supply for exports.
In addition to durian and coconut, bananas are emerging as the most promising candidate for the “billion-USD club” in the coming time. Although the export value of bananas in 2025 was only 380 million USD, there is significant room for growth due to high global demand, diverse markets, and Vietnam’s advantage in large-scale production.
Bananas are the most widely consumed and stable fruit in the world, suitable for a wide range of segments from mass market to premium. While many fruit industries are under significant pressure from technical barriers and market fluctuations, bananas have maintained steady growth in demand. Bananas can absolutely become a billion-USD export item in the future.
Meanwhile, mangoes and jackfruit continue to expand their market share in the US, South Korea, Japan, and Europe, particularly through processed products. This contributes to the diversification of export structures and increases added value by reducing reliance on raw exports. Although they haven’t all reached the billion-dollar mark, these are all important groups that are helping Vietnamese fruits and vegetables get closer to the 10 billion USD target.