Vietnam’s frozen ginger export to the Australian market is recording a good growth, high value, good competition, and convenience in both storage and transportation in the context of the Covid-19 pandemic. The opportunity for frozen fruit and vegetable exports also needs to be seen from this since all markets are affected by the pandemic.
Vietnamese Trade Office in Australia recently said that currently, Vietnam’s frozen ginger is not only available in supermarkets and stores, but also sold online in the Australian market. The price of Vietnam’s frozen ginger exported to this country is about 9 -13 AUD/1kg.
Opportunity for frozen ginger
After being imported to Australia, Vietnam’s frozen ginger is usually packed 0.5 kg or 1kg for mainly serving restaurants. The Trade Office is suggesting enterprises export packages smaller than about 250 grams to meet the consumption needs of families.
Vietnam’s frozen ginger is available in supermarkets and stores. (Photo: Internet)
The Trade Office also said that the promotion of frozen ginger export is an effective direction, not only in terms of market share and turnover but also more important is the convenience of storage and transportation in the context of the Covid-19 pandemic.
Especially Australia is boosting the import of ginger, with the prediction that the import turnover of this item may reach more than 100 billion VND.
In the first four months of 2021, Vietnamese ginger export to Australia grew very high, reaching a turnover of more than 348,000 USD while the market share of imported ginger here is still large. Therefore, the Trade Office has urged Vietnamese enterprises to continue to strengthen the export of this item.
Looking at the prospect of frozen ginger export, experts believe that increasing frozen fruit and vegetable exports will be a more favorable direction when fresh vegetable exports are facing many transportation challenges due to the impact of Covid-19.
As with the EU market, according to Vietnam Trade Office in the Netherlands, the consumption of frozen vegetables here is increasing due to the growing demand for convenient and fast food in processing. Europe is the largest frozen fruit and vegetable consumption market in the world – accounting for nearly 50% of the global imports.
In particular, the markets which import and consume large amounts of frozen fruit (products are processed under the application of the freezing method to fresh, clean, good quality, and ripe fruit) in Europe can include Germany, France, Belgium, and the United Kingdom. These markets are expected to provide opportunities for frozen fruit exporters from developing countries such as Vietnam.
Experts noted that to increase Vietnam’s turnover of frozen fruit and vegetables to the EU, enterprises need to ensure additional quality specifications related to classification designation, cutting patterns, pests, and additional quality requirements.
Besides, enterprises must also meet the requirements of the brand, processing style, and packaging for frozen fruits and vegetables.
The output is open
Currently, Germany is the largest European importer of frozen fruits while France is the largest importer of frozen fruits and vegetables.
The opportunity for Vietnamese enterprises can also be found in developing markets such as Central and Eastern Europe, which have a demand for frozen succulent fruit.
Frozen fruit and vegetable export is believed a more favorable direction when fresh vegetable exports are facing many transportation challenges. (Photo: Internet)
Europe’s total frozen fruit and vegetable imports had increased by an annual average of 5% in value and 3% in volume. It shows that the value increases faster than the volume. The reason for this fact is mainly the increase in the price of frozen succulent fruit in recent years due to the slightly higher demand compared to the supply.
It is forecasted that imports of frozen succulent fruit in the EU will continue to go up in the coming time. Frozen fruit in this market is increasingly used as material in the fruit processing industry as well as in-home smoothies, and similar products. Therefore, Vietnam’s fruit and vegetable exporters need to take advantage of the opportunity and plan to increase succulent fruit production strategically.
In Japan, the demand for fresh vegetable and fruit imports is almost saturated between 2016 and 2020. Meanwhile, imports of frozen fruit and vegetable products still have much potential.
The export of lychee to the Japanese market is currently rated as quite good and the opportunity will be even better for frozen lychee. From the perspective of enterprises, according to Global Food Joint Stock Company – Global Food JSC (Bac Giang province), their frozen lychee can retain the original taste for a long time.
Therefore, the frozen lychee of this company has been exported to Japan, the EU, and Australia with the quality have been accepted by consumers. Despite the season from June to July, enterprises can process and keep in stock for many months.
In the complicated context of Covid 19, frozen, processed, concentrated, and dried fruits and vegetable products are expected to continue to be strongly consumed in the coming time due to the convenience in transportation and consumption, especially in the markets affected by the pandemic.
Therefore, Vietnamese fruit and vegetable exporters need to invest in production lines and cold storage to make frozen fruit and vegetable products for export.
Along with deep-processed vegetables, frozen fruits and vegetables not only increase in value but also have a competitive advantage over fresh vegetables during the Covid 19 pandemic. This is making it easier for Vietnamese vegetables to overcome technical barriers from import markets.