According to Bac Giang provincial agencies, thanks to favorable weather, Bac Giang will continue to have a bumper lychee crop this year with an estimated output of 180-200,000 tons. Plans to consume lychee are being actively prepared by the province.
EXPORT PROMOTION
It can be seen that China remains the largest export market of Bac Giang lychee. However, due to China’s policy of tightening trade and restricting Covid-19 in 2022, Bac Giang lychee has been severely affected. The export rate of lychee is only about 43%. With the current situation of the Covid-19 pandemic, in the world and especially in China, the removal of the “Zero Covid” policy has opened the way for lychee exports of Bac Giang province. This year, Bac Giang aims to export about 96,000 tons, accounting for about 53% of production and increasing about 15% compared to 2022.
Bac Giang lychee has achieved high production in 2023.
To achieve the above goal, Bac Giang province has organized various forms of trade promotion for lychee. Especially, the Bac Giang Department of Industry and Trade will hold a series of events to promote, introduce, and connect consumption. In particular, Bac Giang will register to promote lychee consumption in the domestic market, the Chinese market, and countries around the world at the meeting between the Ministry of Industry and Trade and the Vietnam Trade Office system abroad. In China, Bac Giang for the first time held the promotion of agricultural products at the China-Vietnam Commodity Fair (Bang Tuong town, Guangxi, China).
According to a report by the People’s Committee of Luc Ngan district, this locality has actively guided and supported enterprises and cooperatives in the associated area and invited Chinese traders to connect lychee consumption. As a result, more than 110 Chinese traders have registered to come to the area to buy lychee. For the US market, by the end of April, the Bac Giang Department of Industry and Trade held a trade conference to promote the consumption of lychee in this market. With 17 planting area codes issued by the United States and an area of about 205 ha, Bac Giang is expected to export about 1,500 tons of lychee to this difficult but potential market.
Another advantage is that Kep station (Lang Giang district, Bac Giang province) officially becomes an international transport terminal to facilitate export transportation to be more diversified and faster. These are the conditions that open the door for lychee exports this year.
DOMESTIC MARKET: MOVE TO THE SOUTH
20% of the lychee production of the whole Luc Ngan district, which means about 21,000 tons of lychee was consumed through Thu Duc wholesale market in 2022. This figure is enough to demonstrate the attractiveness of the southern market. Therefore, the South continues to be an important market in the trade promotion strategy of Bac Giang province this year. Localities with lychee, especially Luc Ngan district – lychee center, have actively organized missions to the South to work with fruit wholesale markets. They have tried to solve problems and create favorable conditions in terms of parking yards, procedures, and other costs for Bac Giang lychee. According to Mr. La Van Nam – Chairman of the People’s Committee of Luc Ngan district, the market management units and local authorities of the southern provinces that the district mission came to ask are ready to facilitate lychee consumption.
Lychee consumption is expanded in the domestic and foreign markets in 2023.
A highlight of this year’s lychee season in Bac Giang is that Luc Ngan district will organize a tourism program “Luc Ngan lychee season” to attract tourists, thereby introducing lychee to more customers. It is expected that the program will last from May to July at the district center, gardens, and cooperatives selected for lychee promotion. The main activities of this special tourism program include strengthening information and propaganda on the mass media, especially communication programs about lychee tourism; producing short clips about Luc Ngan lychee tourism posted on youtube and social networks such as Zalo, Facebook, etc; printing leaflets promoting Luc Ngan tourism, etc.
In addition, the district will organize a lychee picking and packaging competition under the encouragement of delegates and visitors, besides, organizing tours to experience lychee gardens combined with visiting Cam Son Lake, Khuon Than Lake, Am Vai pagoda, streams, and mountains in the highlands, etc. Cooperatives will guide visitors to experience, take photos, and join a contest to pick lychee by hand (or with specialized scissors). Besides, there will be team-building activities at lychee gardens to cook dishes from lychee, make Chu noodles, cultural exchange, and enjoy folk song performances at tourist spots. At the same time, the district will consider organizing a boat race on Lang Thum Lake or Bau Lay Lake; art kite flying at the mountain of Am Vai pagoda area./.