Durian exports continue to set new records, with over 3.33 billion USD in 10 months, a 10.4% increase compared to the same period last year. This makes durian the largest contributor to the total export value of the entire agricultural sector.
Among the six key items, including durian, bananas, mangoes, jackfruit, coconuts, and pomelos, durian continues to play a leading role. Especially in China, demand has remained stable despite technical inspection fluctuations in the third quarter.
According to Customs statistics, durian exports continued to increase and set a new record, with over 3.33 billion USD in 10 months, up 10.4% year-on-year. This is the highest level ever, making durian the largest contributing agricultural product group to the industry’s total export turnover.
Durian exports continue to break through this year.
The main driving force comes from China, accounting for 94.35% of the total turnover in the first 10 months, equivalent to over 3.14 billion USD. Despite a decrease in exports of over 41% in October compared to September due to the end of the season and adjustments in import control, the total value to this market still increased by nearly 14% year-on-year. Specifically, the export value of durian in October reached over 572 million USD, 2.7 times higher than the same period last year.
In addition to the main market, some others recorded strong growth. Vietnam’s durian exports to Hong Kong (China) in 10 months increased by nearly 89% compared to the same period in 2024, reaching over 45 million USD. Papua New Guinea and Malaysia also saw a strong increase, although the scale remains small. Japan and Canada maintained double-digit growth, showing the potential for expansion into high-standard markets.
Mr. Dang Phuc Nguyen, Secretary General of the Vinafruit, assessed that this impressive result reflects the adaptability of businesses to fluctuations in logistics and the impact of natural disasters. Although durian faced difficulties in early-year inspections, strong import demand from key markets helped the product quickly “score points.” Items like bananas, dragon fruit, and jackfruit also maintained good consumption levels, contributing to diversification and reducing the risk of over-reliance on a few products.
With the current growth, Mr. Nguyen predicts that durian exports will reach a record high of 4 billion USD for the entire year of 2025. The recent increase in durian exports is due to a decline in supply from Thailand, as the country’s durian-growing regions are being affected by record-breaking rains and floods, while market demand is increasing. Chinese people are buying durian as gifts for the year-end holidays, so there is an increase in consumption. Experts expect the positive trend to continue in the final months of 2025 and early 2026.
However, experts warn that Vietnam should not become dependent on durian, a commodity that accounts for over half the value of its fruit and vegetable exports. To maintain growth and strengthen its position in major markets, the agricultural sector needs to diversify its products, upgrade the cold chain, and enhance quarantine standards and storage quality control.