Vietnam’s tea exports decreased in both volume and value over the 10-month period. However, the Chinese market still emerged as a bright spot, with strong growth in export value.
According to the Customs Department, in October 2025, Vietnam exported 12.1 thousand tons of tea, worth over 21 million USD. This is a decrease of 16% in volume and 18.4% in value compared to the same period in 2024.
Overall for the first 10 months of 2025, tea exports reached over 109,000 tons, valued at nearly 189 million USD, a decrease of 10% in volume and 11% in value. The average export price was 1,725 USD/ton, a slight decrease of 1.03%.
Tea exports decreased in both volume and value over the 10 month period.
The main cause of the decline came from the largest market, Pakistan. In 10 months, tea exports to this market were 38.5 thousand tons, valued at nearly 75 million USD, a decrease of 8.2% in volume and 14.3% in value. Pakistan currently accounts for over 35% of Vietnam’s total tea export volume and nearly 40% of its total tea export value. As a result, the decline in this market has a significant impact on the entire industry.
Other major markets such as Russia, the United States, and Indonesia also saw similar declines in October and for the entire 10 months of 2025.
Contrary to the overall picture, China recorded positive growth. In October 2025, tea exports to China increased by 48.5% in volume and 35.6% in value compared to the same period in 2024. Overall for the 10-month period, exports to this market increased by 1.9% in volume and 6% in value. China remains Vietnam’s third-largest tea export market.
In the context of declines in many key markets, positive growth in China is expected to support the Vietnamese tea industry in maintaining stable exports for the rest of 2025.
Vietnam’s tea market share in China is forecast to continue to increase thanks to its position as a strategic trading partner and the change in consumer trends toward health-conscious products. This trend opens up opportunities to boost exports of high-quality Vietnamese tea products.
The average export price of Vietnamese tea is still low because most of the products are only in the form of raw materials and have not yet established a strong brand. Therefore, businesses need to focus on improving quality, investing in deep processing, and developing value-added product lines. Researching Chinese consumer preferences is important for designing more suitable products.
Businesses also need to strengthen trade promotion activities by participating in international fairs and exhibitions in China to expand their partner network and better exploit the potential of this market.