In 10 months of 2025, coffee exports to Mexico saw a sudden increase in both volume and value. Accordingly, Mexico has emerged as the market with the strongest export value growth, increasing 34.7 times compared to the same period in 2024.
Mexico’s purchase of tens of thousands of tons of coffee from Vietnam, one of the world’s most discerning markets, demonstrates an unexpected breakthrough in the international market. Because Mexico is the world’s 8th largest coffee exporter, with stable production of approximately 3.87 million bags, including 3.53 million bags of Arabica and 340,000 bags of Robusta (according to a report by the US Department of Agriculture—USDA). In fact, the country’s green coffee exports are expected to reach 1.39 million bags.
Vietnam maintains its position as the world’s largest Robusta coffee producer.
According to experts, there are two main reasons why Mexico is increasing its coffee purchases from Vietnam. First, Mexico mainly exports Arabica coffee but is strongly shifting to importing Robusta coffee from Vietnam to meet domestic consumption needs, especially for instant coffee. Furthermore, about 80% of Mexican families use instant coffee, which is primarily made from Robusta. This is the type of coffee that Vietnam leads the world in exporting.
The second reason is that the US imposed a 50% tariff on Brazilian coffee, causing American roasters to switch to importing Arabica coffee from Mexico. That’s why Mexican businesses sold all their Arabica to the US and have to import Robusta coffee from Vietnam to meet domestic consumption needs.
On the other hand, with Arabica prices 1.5 times higher than Robusta, Mexico’s selling Arabica and buying Robusta from Vietnam is considered a reasonable economic choice.
Additionally, the Import-Export Department (Ministry of Industry and Trade) said that Vietnam’s coffee exports are growing well thanks to strong investment in processing technology. This factor also helps Vietnamese instant coffee products be accepted by many markets, including Mexico.
The USDA forecasts that in the 2025-2026 crop, Mexico will import about 1.93 million bags of coffee, an increase of 4.04% compared to the previous crop. However, Vicofa recommends that Vietnamese businesses focus on quality and technical standards, as Mexico is a market with high technical barriers.
Vietnam is currently the second-largest coffee exporting country in the world (after Brazil). Vietnamese coffee is exported to 80 countries and territories around the world.
During the first 10 months of 2025, coffee continued to be a significant contributor to Vietnam’s agricultural exports, amounting to 7.41 billion USD. This is an increase of nearly 62% compared to the same period last year. At the same time, the export value of coffee also saw the highest increase among Vietnam’s key agricultural products. Vietnamese coffee continues to maintain its position with a new record in the past 10 months.
Vietnam’s coffee exports for the entire year of 2025 are expected to reach 8 billion USD. This is also an unprecedentedly high figure in the history of Vietnam’s coffee industry.
Notably, the average export price for the first 10 months of 2025 was 5,653 USD per ton. This is the highest level in many years. The upward pressure on coffee prices starts from a global coffee supply shortage, while consumption demand in Europe and North America remains stable.
Germany, Italy, and Spain were the three markets with the strongest growth in Vietnamese coffee imports. The reason is due to the stable quality and flexible delivery capabilities of Vietnamese businesses.