In the first 9 months of 2025, the export value of fruits and vegetables reached about 6.11 billion USD. This is an increase of 8.3% compared to the same period in 2024. This result is raising expectations that the fruit and vegetable industry will reach a turnover of 8 billion USD in 2025.
According to statistics from the Customs Department, fruit and vegetable exports are estimated to reach nearly 1.3 billion USD in September 2025 alone. This is a record high in history, making fruits and vegetables the top agricultural sector, surpassing wood and fisheries.
Overall for the 9-month period, the turnover reached over 6.1 billion USD, an increase of 8.3% compared to the same period last year. In the export structure, durian continues to play a key role, bringing in 800-900 million USD in September, the highest level ever. Many agricultural export businesses say they shipped nearly 300 containers of fruit this month, with durian exports to China doubling compared to August 2025.
The export value of fruits and vegetables reached about 6.11 billion USD in 9 months.
This result is contributed by the authorities at all levels setting specific standards for the industry and expanding international negotiations. In addition, people and businesses have quickly adjusted production processes and quality control to meet international standards.
According to Mr. Dang Phuc Nguyen, Secretary General of the Vietnam Fruit and Vegetable Association, durian exports could increase significantly in the coming months, as large growing regions have started harvest season, while China, the US, and other countries still have very high demand.
Besides durian, a series of other fruit and vegetable products, such as bananas, coconuts, pineapples, passion fruit, and mangoes, are also experiencing steady growth, helping to diversify the export structure.
Not only has Vietnam made a mark in export value, but the Vietnamese fruit and vegetable consumption market has also shown a clear transformation. China currently accounts for nearly 58% of the total turnover. Many other markets also saw strong growth in the first nine months, such as exports to the US increasing by 60% to reach 363 million USD; Japan by 21%; the Netherlands by 39%; and Malaysia by 67%.
According to agricultural export businesses, this shift reflects efforts to diversify markets and reduce risks from relying on China, which is often unstable due to seasonal factors and quarantine policies.
With the outlook for the fourth quarter, when import demand typically increases during Christmas and Lunar New Year, a new record is likely to be set. If the growth rate of around 10% compared to the same period last year is maintained, the fruit and vegetable industry could reach 8.15 billion USD, far exceeding last year’s performance.